Any savvy online shopper will tell you: The best way to hype up a product is with a limited-run drop. Whether a company is selling sneakers, one-of-a-kind art prints, or small-batch runs of vinyl records, building anticipation for a timed release of a limited supply of something cool is a great way to drum up sales and generate social buzz. And soon, many product drops are likely to be sold through Instagram thanks to the launch of Instagram Drops. Soon, upcoming Instagram Drops will be featured in their own dedicated section in the Instagram mobile app’s shopping tab (the shopping tools are not available on Instagram’s desktop website). Customers can sign up for notifications so they don’t miss upcoming releases, and once the product drops, purchase it within the Instagram app using Checkout with Instagram.