HP Business Class: Pic Picot of Pic's Peanut Butter 28 Apr, 2021 06:24 PM 2 minutes to read NZ Herald Pic Picot is a Kiwi legend, and proof you're never too old to hit on the winning business formula. He'd always had an entrepreneurial spark, but he didn't start his winning peanut butter business until he was 55. If you've missed his products in your local supermarket, Pic owns Pic's Peanut Butter World in Nelson, which brings in nearly $40 million of annual sales a year. Before he started making the spread, he'd been a leather sandal maker, furniture maker, restaurateur, and finally a sailing school owner. But due to macular degeneration, his eyesight got so bad he was "having trouble finding the marina at the end of a lesson" so his sailing days were over. He needed a bit of extra pocket money, so thought he'd monetise his new-found hobby of making peanut butter.