#Throwback2020: Investing in better content is our asset Viacom18’s Nina Elavia Jaipuria on kid’s genre, investing in IPs, generating ancillary revenue str 14 Jan, 2021 - 01:57 PM IST | By indiantelevision.com Team MUMBAI: Looking back at 2020 I can say it has not been one of the best years. But I believe that there is always a silver lining and a lot to learn from what has transpired in the last few months. We have stayed true to our promise of keeping our viewers entertained, even in a situation like this. We ensured that we were there for our viewers when they needed us the most. Even the most basic entertainment outlets like stepping out for a walk or coffee or running in a garden, or even going to school, which is of course a very big outlet for children because they get to meet their friends, were unavailable.