Metaverse hits TV biz: shows featuring avatars, virtual reality on rise : vimarsana.com

Metaverse hits TV biz: shows featuring avatars, virtual reality on rise

Metaverse, a term referring to a fictional, immersive world facilitated by virtual and augmented reality (VR, AR) technologies, has been considered to be the next big tech trend over the past couple of years, especially with the COVID-19 pandemic opening up the contactless era. Many industries, ranging from gaming and social media to banking and retail, have been on their toes to implement the technologies and incorporate metaverse technology into their business. Expanding its presence, metaverse is now hitting the TV business, with networks running series that feature related technologies like virtual avatars and VR or AR.

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