i do care about the commercials and john berman has a preview of what we can expect to see between the plays on game night. >> we are not doing it. >> reporter: $3 million a pop for a 30-second pop, the ads better be eye-opening or eyebrow raising. that's clearly the philosophy of go daddy. ♪ >> go daddy girls coming to set. >> everybody is staring. >> reporter: audi is going upscale. volkswagen, mysterious. best buy is going odd as in odd couple. justin bieber and ozzy osbourne. skechers is getting real, or at least reality star kim kardashian. >> so, yeah, sorry about last night. >> i just don't understand why you didn't call. >> reporter: all of the old favorites will be back. the e-trade baby, the budweiser clydesdale and career builder chimps. you wonder what horses, babies