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your worldview is. and this is a business proposition, because 20% of gen z are lgbtq. this is the next generation of consumer and employees. so companies need to look at the lgbtq community to build their base, their profits, and the revenue. they can't back down from our community, and they are realizing that they have to stand up. if you say, these are your values as a company, and you've been profit sizing that for years and years and years, when the rubber meets the road, you have to stand tall and not back down. >> sarah kate ellis for us, we thank you. a dramatic moment, everybody, in last night's nba eastern conference final.