Clear shift in skincare market as Gen Z moves away from fairness products : vimarsana.com

Fairness creams declined 3% in 2023, signaling a shift towards brightening, glow, radiance, and anti-dullness products. Hindustan Unilever Ltd (HUL) renamed its fairness cream Glow & Lovely to distance from racial injustice protests. L'Oreal and Johnson & Johnson also dropped 'white' and 'fair' from their skincare range. The overall skincare industry in India grew 9.2% in 2023.

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