britannia: FMCG hopes hinge on rains, polls & inflation: Britannia MD : vimarsana.com

britannia: FMCG hopes hinge on rains, polls & inflation: Britannia MD

On Tuesday, private forecaster Skymet predicted a normal monsoon for the year, lifting optimism for farm output and rural demand, crucial for sustained revival of the FMCG sector. Last year saw irregular monsoons with either below normal or erratic rains. India's villages contribute nearly 40% of annual FMCG sales.

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