At a time when concerts all around the world have been cancelled and music venues remain shuttered, Airbnb is lifting the veil on the Korean pop music industry with an unprecedented look behind the scenes of K-pop, transporting viewers to the streets of Seoul and giving them a chance to interact with major artists, starts in training and a number of creative talent in the K-pop industry. "Inside K-Pop" is the latest addition to Airbnb's Experiences and is a six-day festival in celebration of K-pop which will run from January 25–30 KST, featuring 14 unique online experiences offered in English, Korean, Chinese or Japanese.