This Ramazan, the brand is asking us to celebrate the spirit of togetherness. Every Ramazan brands come up with unique campaigns laced with powerful messaging in celebrating the spirit and festivity of the holy month. One brand that has always delivered ably in that aspect is Surf Excel. Known for heart warming advertisements, the brand's campaigns iterate the idea of neki (good deeds) as an important form of ibadat (prayer). This year too, Surf Excel has upped the ante with a poignant yet emotionally-charged narrative that is guaranteed to make you shed a tear. Here is why we love the new advert: