As India enters the festive and wedding season, gold prices surge on the back of international geopolitical tensions, such as the Israel-Hamas conflict. Rising from $1,820 to $1,850 in just a day, gold prices continue their upward trajectory. However, this hasn't deterred Indians from their time-honored tradition of investing in the precious metal, driven by its cultural and emotional significance. While global turmoil has boosted gold's appeal, especially during uncertain times, the demand for gold during festivities and weddings remains resolute.