The concept of supply chain is often overlooked but the aim of this letter is to present supply chain and supply chain management in a new light with a focus on the Caribbean economy. When craving a sweet treat, it’s easy to walk to the nearest corner shop and purchase a packet of Oreo’s or maybe something more local like a good old-fashioned rock bun. The cocoa beans, the sugar cane, the wheat for flour and even the imported plastic for packaging is easily forgotten. Whether simple or complex, supply chains exist wherever products or services are offered.