Pizza Hut and KFC, both of Yum Brands, announced the appointment of a bespoke unit under Havas Media Group Singapore to lead its media account starting in January. The team will be responsible for data analytics, media strategy, and planning for Pizza Hut and KFC Singapore across offline and online platforms. The appointment follows a competitive closed-door pitch. “Pizza Hut is a much-loved brand in Singapore and we are committed to growing brand love by continuously listening to our customers,” said Jayss Rajoo, Head of Marketing and Food Innovation at Pizza Hut Singapore. “The appointment of Havas will not only help us in that direction but also facilitate us to undertake an aggressive growth strategy to further strengthen the brand. The passion of the team was clearly visible through their ideas and the thinking behind them and we are delighted to welcome them as our agency partners in media.”