In a significant move towards sustainable consumerism, Finnish department store chain Sokos, in partnership with Emmy, is set to open dedicated second-hand clothing departments in its Helsinki store on March 18th. This initiative aims to bring sustainable shopping options closer to everyday life, making it easier for consumers to make eco-friendly choices.
This collaboration, which began with the opening of Emmy's first second-hand store in Sokos Tampere in 2023, is expanding to the capital in response to a growing demand among Finns for sustainable fashion choices.