To embed, copy and paste the code into your website or blog: Digitalization and the proliferation of apps have changed the relationship in healthcare between data, the patient and provider, explains Hema Lakkaraju, CEO and founder of Hayag Corporation. It is often unclear who is collecting data, why the data is being collected and for whom. That, in turn, makes it more difficult to ensure accountability in the management and safeguarding of patient data. This problem, she argues, call for a greater focus on data ethics, rather than focusing on just the See more + Digitalization and the proliferation of apps have changed the relationship in healthcare between data, the patient and provider, explains Hema Lakkaraju, CEO and founder of Hayag Corporation. It is often unclear who is collecting data, why the data is being collected and for whom. That, in turn, makes it more difficult to ensure accountability in the management and safeguarding of patient data.