Life, death, and resurrection: Baselworld survives an execution Posted July 09, 2021 | By Arabella Roden ⢠Editor ARABELLA RODEN explores the reasons for Baselworld’s unexpected return – and why it wasn’t so unexpected after all. A little over a year since its cancellation, the most venerable of luxury trade shows, Baselworld, is back from the ‘dead’. As chronicled by Jeweller, the iconic fair had been in decline for several years before COVID-19 seemingly hammered the final nail into the coffin. "The chorus of disappointment during Baselworld’s fall from grace was so deafening that it was easy to forget what made the show special. Its most priceless assets were the show’s atmosphere and the business connections made; both of which were eroded by dissatisfaction with costs and management missteps"