Apple Executive Says AirTags Designed to Track Items, Not Children or Pets Thursday April 22, 2021 6:42 am PDT by Sami Fathi Following the announcement of AirTags this week, Apple's VP of worldwide iPhone product marketing, Kaiann Drance, and Apple's senior director of sensing and connectivity, Ron Huang, spoke with Fast Company about the Tile-like tracker and its design and privacy. Speaking about the design of AirTag, Drance says Apple wanted to create a simple yet unique design for the tracker, keeping in mind it wanted to create something that "no one else in the industry’s ever done before." One of the biggest selling points for AirTag is its user privacy. Apple is stressing that AirTag uses encrypted networks, and Apple or other third parties can't read their location.