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Zee cautious on slow ad spend recovery; identifies cost-cuts to improve profitability : vimarsana.com
Zee cautious on slow ad spend recovery; identifies cost-cuts to improve profitability : vimarsana.com
Zee cautious on slow ad spend recovery; identifies cost-cuts to improve profitability
The sentiment on ad spend was similar in the previous quarter when the company said the drop in ad expenditure by edtech, fintech, foodtech, and e-commerce companies posed a challenge for broadcasters.
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