'Game changer' - New pink Kellogg's Coco Pops prove a hit. (Kellogg's) Cereal giant, Kellogg’s, has announced new Coco Pops flavour that is sure to divide opinion. Fans of the popular chocolate breakfast cereal will now be able to get their hands on Strawberry & White Choc Coco Pops. A limited-edition version of their classic Coco Pops will be available in all major supermarkets from February 12 and will be on sale for a whole year. The new addition follows the successful release of White Choc Coco Pops in 2019, with more than three million boxes flying off shelves in the first six months alone.