by David Prior Manchester-based Jam has completed a branding project for credit union business Kesho after winning a three-way pitch. Jam was hired to rebrand two of the company’s core brands, Kesho and Curtains, whilst creating and launching a brand for a new consumer e-money account. The agency was challenged with upholding the brand’s heritage and maintaining customer loyalty whilst refreshing the brand in line with the company’s vision for the future. Jam transformed Kesho into Sercle with a "bold new look and narrative", and Curtains was rebranded to Sercle Platform. It also created Vox Money, an online e-money account for those previously overlooked by traditional banks.