The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members! The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 632 boy group members, using big data collected from June 17 to July 17. BTS’s Jimin topped the list for the 31st consecutive month with a brand reputation index of 6,416,266. High-ranking phrases in his keyword analysis included “Butter,” “Permission to Dance,” and “ARMY,” while his highest-ranking related terms included “cute,” “release,” and “appear.” Jimin’s positivity-negativity analysis also revealed a score of 81.07 percent. Meanwhile, 2PM’s Junho rose to second place in this month’s rankings with a brand reputation index of 4,536,876, marking a 21.18 percent increase in his score since June.