Campaigns strike a cheery note | Updated on × The sombre note that shadowed advertising in the last two months has lifted going by the cheerier campaigns that brands put out last fortnight. From Father’s Day to World Music Day to International Yoga Day, brands did some good occasion marketing. Several were clever enough to also do some opportunistic moment marketing around the Ronaldo snubbing Coca Cola incident. Fevicol, Paytm, Ikea, Amul all came up with cheeky campaigns with Fevicol perhaps grabbing the honours on being the fastest as well as the coolest. Care in every action On Father’s Day from the syrupy to the sentimental to the transactional (gifting ideas) there were plenty of campaigns, but what caught our eye was a very sweet one from digital insurance firm Acko General. Conceived by Lowe Lintas Mumbai, the film shows a father sternly quizzing his daughter on a broken rear view mirror on his car. The grandfather chips in at this point to defend the girl, and ends up owning up to the damage. What does the father do? That’s the heart tugging sequence in the film as their roles are reversed, but the son surprises the father.