Writer-Director Keith Gomes said, “I am very excited that the trailer of Shameless is out now. With all the hate and anger that is going around, the world needs kindness and my films are a reminder that being kind is actually easy. I hope Shameless makes an impact in that respect." "The trailer of Shameless truly captures our indifference towards the disadvantaged. The short displays the sense of entitlement that well-off youth in India carry with them. The working class are considered inferior and often abused just for doing their job", said presenter Shabinaa Khan. Lead actors Sayani Gupta and Hussain Dalal jointly added, “We have been waiting for the trailer to drop and now that it's out, we're excited to know how it will be received. Shameless is our attempt to normalise kindness in our ordinary lives. The idea is to recognise the hardships of people who don't have it easy. We're hoping that viewers pause, register and think about how compassion can be a routine."