PM Modis recent visits to Keralas Thrissur and Ayodhya, where he engaged with women beneficiaries of schemes like Ujjwala, exemplify a personalized approach. The Sthree Shakthi Modikkoppam (Woman Power with Modi) rally in Kerala and the visit to Meera Majhis home underscore the BJPs commitment to connecting with women voters at a grassroots level.