Hublot Real innovation is a rarity in the watch world. Every spring the big brands announce their new “novelties” for the year, and every year the casual observer might wonder where the novelty is. A thinner case size here; an added date window there. That's often the headline news. One of last year’s most talked-about launches was Rolex’s Submariner, a watch that’s been available since 1953. The biggest cosmetic difference between the 2020 version and its previous iteration was a 1mm bigger case. Fair enough: Rolex's brand equity is unimpeachable. It's fair to say it probably knows what it's doing.