The campaign is conceptualised and executed by Grapes Digital.
06 Jan, 2021 - 04:11 PM IST | By indiantelevision.com Team
NEW DELHI: The start of a new year, especially a new decade, brings new beginnings and a chance to set goals for the year ahead. Hudson Canola Oil has come up with a new campaign addressing the importance of a healthy life and maintaining an active lifestyle. The tagline of the campaign says, #ItsTimForHudson, #ItsTimeForHealth, and brings a better habit in 2021 by choosing Hudson Canola oil
The campaign is conceptualised and executed by Grapes Digital. The brand created a buzz around the fitness mantra of nine major influencers with their video answering frequently asked questions on their social media platforms. The brand leveraged the campaign through digital platforms and collaborated with nine major influencers like Sanaya Irani, Kishwer Merchant, Nidhi Singh, Prakriti Kakkar, Nidhi Mohan Kamal and others, who belong to different genres and walks of life. The video created by the influencers answering the FAQs explored the various aspects of a healthy lifestyle along with using healthy Hudson Canola oil.