PBPC Fresh research finds that 59% of consumers are interested in products and packaging made from plants, an estimated market of more than 136 million people. Research released December 10 by the Plant Based Products Council (PBPC) shows the majority of US consumers are receptive to plant based products and packaging, with 54% viewing them favorably and 59% expressing interest. According to the report, the potential market size for plant-based products is estimated to be more than 136 million.
“There is clear consumer desire to support and promote innovation in the plant-based products and packaging arena,” said Jessica Bowman, executive director of the Council. “PBPC and our members stand ready to embrace the opportunity to educate consumers on the many benefits of plant-based products as we work to guide the global economy toward more sustainable and responsible consumer products and packaging.”