Humility and grit - Lessons from entrepreneur who bought first business for R1 17 February 2021 8:41 PM Share This: Tech entrepreneur Kirsty Bisset started her business journey as a result of a challenge on The Money Show in 2012. At the end of 2012, Bruce Whitfield issued a unique challenge on The Money Show. He asked four regular contributors (including small business guru Pavlo Phitidis) and a listener, to start a business with a mere R1,000 start-up capital. They were also challenged to turn a profit within just six weeks, all of which would go to The Starfish Foundation. Phitidis called in business graduate Kirsty Bisset and together they launched a social media business called