IAS Expands Partnership with TikTok to Measure Viewability a

IAS Expands Partnership with TikTok to Measure Viewability and Invalid Traffic Globally


SINGAPORE, May 10, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced additional services to its partnership with TikTok. IAS will now be able to measure viewability, invalid traffic (IVT) and app-level brand safety, allowing brands and agencies globally to effectively monitor the quality of their media buys on TikTok's...

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Singapore , Lisa Utzschneider , Melissa Yang , Measurement Software Development Kit , Media Quality Solutions , Quality Solutions , Open Measurement Software Development Kit , Ecosystem Partnerships ,

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