IBM CEO Arvind Krishna Appoints New Ecosystems Chief To Accelerate Hybrid Cloud-AI Sales Offensive “For those partners that actually help to drive the software consumption they are going to get the energy, the recruitment, the resources and the trainings that they need in market,” said new IBM Senior Vice President of Worldwide Ecosystems and Blockchain Bob Lord. “So it is going to be less of a peanut butter spread and much more of a targeted spread in the market.” By Steven Burke January 25, 2021, 09:00 AM EST IBM CEO Arvind Krishna (pictured) is making IBM’s cloud partner ecosystem a top priority with the appointment of IBM Senior Vice President Bob Lord as the new head of worldwide ecosystems and blockchain.