The trickle-down effect of enterprise IT is as old as business technology. Vendors have long aimed new innovations at enterprises whose deep pockets and desire for competitive advantage will lead them to pay a premium for shiny new products. Over time and with the help of constant technological evolution, yesterday’s leading-edge solutions are reconfigured and repackaged for smaller companies with tighter budgets. That dynamic has played out time and again across enterprise tech, but recent developments, including the Covid-19 pandemic, have hastened the speed and urgency of the process, especially in data storage. Companies of all sizes are struggling to effectively manage increasingly massive amounts of business information both on premises and in often sprawling hybrid cloud environments. What are vendors doing to help these customers?