IDBI Federal Life Insurance transitions to a new identity as Ageas Federal Life Insurance, unveils campaign The campaign drives home the companyâs fresh, bold outlook, while reiterating the deep-rooted values. It features brand ambassador Sachin Tendulkar talking about the importance of change while staying true to oneâs values and principles Click on the Image to watch the TVC. Ageas Federal Life Insurance, which recently transitioned to its new identity from the erstwhile IDBI Federal Life Insurance, has launched a new brand campaign spearheaded by cricketer and the organisationâs brand ambassador, Sachin Tendulkar.  The campaign drives home the companyâs fresh, bold outlook, while reiterating the deep-rooted values that continue to guide it through this transformation. It establishes the Ageas Federal Life Insurance brand as positive and forward thinking; a brand that inspires individuals to live fearlessly, empowered by Ageas Federalâs smart financial planning and life insurance solutions. A short video featuring Tendulkar talks about the importance of change, while staying true to oneâs values and principles.