Sustainable Brand Index studies how and for what reasons the public values various brands. The latest Sustainable Brand Index study was conducted in several stages from November 2020 until January of this year and also in February. The study is conducted across eight European countries: Sweden, Norway, Denmark, Finland, the Netherlands, Estonia, Latvia and Lithuania. During the study, more than 60,000 respondents were surveyed, and in Lithuania every brand was evaluated by at least 800 selected respondents. The study revealed that the perception of respondents on Ignitis’ brand sustainability is improving. Compared to last year, the evaluation index of Ignitis as a socially responsible brand caring for the environment improved from 58% to 63%.