Share Via: A chat with the vice president, marketing, Colgate-Palmolive (India), on the new Vedshakti oil pulling product. Colgate-Palmolive (India) recently launched Vedshakti oil pulling product in a bid to expand its 'Naturals' portfolio. Over a Zoom call, Arvind Chintamani, vice president, marketing, Colgate-Palmolive (India,) reveals that the intention is to revive a centuries old practice. Oil pulling is the process of rinsing oneâs mouth with oil as soon as one wakes up. The practice is said to whiten teeth, keep gums healthy and kill bacteria in the mouth. âOil pulling has become a forgotten ritual. We are trying to bring the habit back to the country,â says Chintamani. Researched and designed in India, Colgate Vedshakti oil pulling product is an antioxidant-rich (oil) blend of sesame, eucalyptus, basil, clove and lemon to detoxify the mouth of impurities.