IMVU Virtual Runway With Mowalola, Collina Strada & More Will YEEZY GAP's Design Director Legitimize NFT Fashion? 1 / 5 The perfect timing of Animal Crossing: New Horizons's early pandemic launch ensured that it became a cash cow for brands looking to cash in on the quarantined millions who escaped doldrums with its addictive island life. A new generation of peers has cropped up in the wave of Animal Crossing's cultural clout, drawing in house-ridden youths with digital existences far sexier than IMVU is poised to snatch Animal Crossing's fashion crown, luring seven million active monthly users - most of which are aged 18 to 24 and identify as female - into its virtual hangout spaces, where they spend a combined $14 million a month on in-game wearables. These are worn while hanging out with and making new friends but are as appealing, if not more so, than the site's social networking aspects.