In a first, govt working on mechanism to place ads on digita

In a first, govt working on mechanism to place ads on digital media | Pakistan Press Foundation (PPF)


The government is currently working on a new policy to distribute advertisements across different digital platforms, the head of the government’s digital wing Imran Ghazali has said.
Speaking to Dawn, Ghazali — the general manager of the Digital Media Wing — said that once approved by the prime minister, the new policy will allow the federal government, through the information ministry, to run ads on different online platforms.
Earlier this week, Information Minister Shibli Faraz apprised Prime Minister Imran Khan of the Digital Media Advertising Policy, which was proposed by the information ministry.
The prime minister was told that currently there were 93 million internet users, including over 45 million social media users in Pakistan. Keeping in view the rising trend, a mechanism for releasing public-sector advertisements on digital media had been proposed.

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