“Customers have an expectation of wanting everything, everywhere,” says Pete Wood of Sony. Scott Lyons says that when he joined Ford years ago, in-vehicle entertainment “was not really understood, beyond the radio and CD player.” Today, Ford and other major automakers realize consumers want an array of in-vehicle entertainment. Their buying decisions often are influenced by such offerings. “Customers have an expectation of wanting everything, everywhere,” says Pete Wood, senior vice president-digital distribution at Sony Pictures Entertainment. He and Lyons (below, left) are among participants in an online panel discussion entitled “In-Car Entertainment: Who Wins and Who Dares?” It is part of Automotive Tech Week: Megatrends, a series of sessions held by Informa Tech and two of its business units, Wards Intelligence and TU-Automotive.