In New Designed Action Camera for Every Occasion, Apple Meets GoPro In New Designed Action Camera for Every Occasion, Apple Meets GoPro Conceptualising new technology using the design language of iconic brands like Apple and GoPro is a hard feat, but when done right, it makes you wonder why the product doesn’t already exist. Apple is known for its minimalist and sleek product designs, with every new generation, the iPhone seems to get even slimmer and glossier than its predecessor. GoPro takes on a more rugged approach to their design, delivering durable, weather-resistant, and pocket-friendly action cams. Varun Anand conceived and visualised the iCam Pro, an Apple and GoPro-inspired minimalist action camera for the modern thrill seeker, merging the two giant brands together.