Montoya is one of the owners of the Box Performance Space in Downtown Albuquerque.
The shows offered include “Sarah Kennedy and Friends,” “Stayin’ in With Sophie & Kelsey,” “The One Night Stanleys,” “The Show at Home” and “Your Favorite Gurl Gang.”
“That’s been our approach, we’re always doing things against what everyone else is doing,” Montoya said. “Everyone else is charging for their shows, and we’ve been giving them away for free.”
Getting to this point took some time, Montoya says.
“There was a lot of trial and error,” he says. “We didn’t want to put out a Zoom kind of performance. People are expecting something Zoom-like, and we’re giving them something different. We’re doing a three-camera shoot.”