Incogmeato to help with meat-free Fridays in Lent with free samples of its plant-based products Updated Feb 17, 2021; Posted Feb 17, 2021 Incogmeato will offer coupons for free samples of its plant-based products during Lent 2021. (Provided by Incogmeato) Facebook Share Incogmeato said its plant-based protein products “cook and taste just like meat.” Incogmeato is giving away free samples of its products via coupons. The first round will be on Feb. 19, the first Friday of Lent. To enter, go to KFR.com/Incogmeato and sign up or log in to Kellogg Family Rewards to enter for a chance to win a free coupon eligible for any product from the Incogmeato lineup. The site to enter is not yet live but will be on Feb. 19. You can, however, sign up for Kellogg Family Rewards anytime.