Increase protein intake to stay healthy With hectic lifestyles, meeting deadlines, erratic work hours, nutrition intake is severely impacted. Hence, lifestyle diseases like diabetes, hypertension etc are on the | 24 July 2021 1:32 AM GMT NEW DELHI: With hectic lifestyles, meeting deadlines, erratic work hours, nutrition intake is severely impacted. Hence, lifestyle diseases like diabetes, hypertension etc are on the rise and it's time to face some hard facts, says an Indian nutrition expert. The latest survey by the Indian Market Research Bureau (IMRB) to ascertain the levels of protein deficiency and awareness about protein in India showed 73 per cent of urban rich are protein deficient with 93 per cent of them unaware about their daily protein requirements. In fact, despite the urban populace eating poultry products as a source of animal protein, India's consumption of poultry meat products remains one of the lowest in the world at less than 4 kg per capita for poultry while other developed countries have a per capita consumption of as much as 40 kg. To create awareness about the need to incorporate the essential component of protein in our diets,