The Daily Tribune – www.newsofbahrain.com Mirchi, India’s No.1 city-centric music and entertainment company, announced the relaunch of its radio platform – Mirchi 104.2 FM in Bahrain on 9 May through a 100% subsidiary – Mirchi Bahrain WLL. In line with its aim to cater to the Hindi music and entertainment demand of the Indian and South Asian diaspora across the globe, the company further expanded its presence in the Middle East with stations launched in UAE, Qatar and Bahrain. Offering customised and unequalled content to its discerning audience by bringing Hindi music from India, Bollywood’s latest gossip, news updates and its exponentially growing digital and brand solutions businesses, Mirchi’s launch provides for an ideal outlet for Indian and well local brands to reach a specific target audience in Bahrain.