Indian e-commerce firms to write to govt against draft rules Photo: Pixabay June 29, 2021 Amazon.com and Walmart Inc.’s Flipkart unit plan to oppose the new draft e-commerce rules that these companies believe will be detrimental to Indian customers who are increasingly embracing online shopping and the industry’s growth, three people familiar with the matter said. The two companies plan to write to the government after the ministry of consumer affairs proposed last week a set of new rules—Consumer Protection (e-commerce) Rules, 2020—that are to be implemented after factoring in industry views. The government’s move is expected to further tighten regulations on Amazon.com and Flipkart amid complaints by traders and small businesses that the two dominant e-commerce platforms are flouting local laws. The proposed rules aim to further restrict how e-commerce companies function, including barring affiliated entities from selling on the platforms and restricting flash sales.