Indian Mobile Value Added Services Market Key Players and Production Information analysis The telecom players are offering advanced value-added services (VAS) to their customers. The significantly growing Internet and mobile subscriber base has led to the demand for VAS. BriefingWire.com, 4/30/2021 - Overview: The telecom players are offering advanced value-added services (VAS) to their customers. The significantly growing Internet and mobile subscriber base has led to the demand for VAS. Further, most of the industry players have considered that mobile is the best channel to reach billions of customers to promote their products and to offer services. The MVAS value chain players, such as telco carrier, content providers, and technology providers, are going to capture the revenue in the MVAS market. The rising demand for various digital MVAS services in both consumer and business sectors are expected to support for market growth. In India, the telecom players along with the government are investing in improving the infrastructure connectivity in rural regions to offer their services. In the urban region, MVAS players focus on providing additional VAS on mobile platforms due to the introduction of digital technologies.