Infiniti is exiting Formula 1 at the end of 2020, after a 10-year run sponsoring the likes of Red Bull Racing and Renault. This move will allow the carmaker to focus its efforts and resources on challenging its premium rivals and electrifying its product portfolio. Initially, Infiniti served as a commercial sponsor for Red Bull in 2011, before being promoted to title sponsor the following year, which in turn boosted brand exposure and awareness. In 2016, the Japanese carmaker became even more active in Formula One, signing as a technical partner for the Renault DP World F1 Team and helping co-develop the team’s Energy Recovery System (ERS).