As the pandemic put a stop to film production, music tours and theatre performances, the traditional concept of the ‘celebrity’ has been compromised. This year the viewership of the Oscars was at it record lowest. At the same time, music artists have been forced to postpone tours indefinitely. In the same year, social media influencers and YouTube ‘celebrities’ have been gathering more attention than ever before. This attention has been both positive and negative. Popular content creators David Dobrik, James Charles and Jake Paul share over 18 million subscribers on their YouTube channels. They also share in common sexual violence allegations which have come to light in the last month. While each of their allegations shares few similarities, and each of them attracts different audiences, the reaction from the internet seems to be consistent. They have been ‘cancelled’.