Informa partners with virtual event platform Totem to create ConnectMe Informa has partnered with virtual events platform Totem to create ConnectMe, a new bespoke version of the platform for use at Informa events. ConnectMe will make its debut at SuperReturn and IM|Power, and will continue to expand its use throughout the year into all of the company’s events, sectors and brands. ConnectMe is planned for rollout across hundreds of the organiser’s conferences and exhibitions globally. Informa stated its aim was “to provide a seamless hybrid experience at both established events and new ones.” Isobel Peck, chief marketing officer, Informa Connect, said: “With the launch of ConnectMe with Totem, Informa is preparing itself for the next stage in the events experience, one in which we can seamlessly curate and blend the physical and virtual, ensuring the two are complementary, not competitive.