What you need to know Apple's "Ring in the New Year" Apple Watch Activity challenge will run from January 7 through January 31. The event challenges Apple Watch owners to close their Activity rings for seven consecutive days. Reported by 9to5Mac, the next Apple Watch Activity Challenge is set to occur in January of next year. The "Ring in the New Year" challenge, which Apple customarily hosts every year for Apple Watch owners, will run from January 7, 2021, through January 31, 2021. Start 2021 off right. This January, earn this award by closing all three rings for seven days in a row. The event, which challenges Apple Watch users to close their rings for seven days in a row, is also usually the longest-running challenge of the year.