Instagram and Facebook users can now hide the number of likes on a post Share Facebook has announced a new feature that will allow users of Instagram and Facebook to have the option to hide public like counts on all posts. According to the social network, they tested hiding like counts to see if it might remove the pressure from people’s experience on Instagram. “What we heard from people and experts was that not seeing like counts was beneficial for some and annoying to others, particularly because people use like counts to get a sense of what’s trending or popular, so we’re giving you the choice,” Facebook said.