Synopsis One of the most successful ways to increase brand awareness, especially for small size businesses is to collaborate with Instagram influencers as it is always a great idea to connect your audience with the influencers that they look up to. Getty Images Reels are an add-on to Instagram's array of video formats, along with the 15 second story videos, one-minute videos posted to the grid and the long duration videos accessed through IGTV. Last year posed a situation which strengthened the cause of new-age marketing channels over the traditional mediums refusing to innovate. This pushed brands and companies to unexplored platforms as well as newer tools of promotion within the channel itself. No matter what industry you are, it is imperative for your company to have an online presence in this digital and mobile obsessed world.